Studio 37
Five live television worlds. Your colleagues in the cast.
The show was live. Everyone had a part.
For Google DeepMind’s 2025 holiday celebration, five fully staged television productions ran simultaneously across two days. Approximately 2,000 guests were invited to audition, compete, dance and appear on set, supported by an ensemble of 40 performers.
From a Star Trek bridge to Supermarket Sweep, a Channel 37 newscast, Soul Train and Family Feud, each set offered a different way to participate. Original characters and sustained storylines connected the experience across the celebration.
In collaboration with Edna Mira Raia and Suzanne Karpinski. Scripts, characters and original content by Scott Levkoff, Edna Mira Raia and Suzanne Karpinski. Historical scope: interactive entertainment within the larger celebration.