Studio 37

Google DeepMind — December 2025

A multi-set interactive entertainment experience designed, directed, and produced for Google DeepMind's 2025 holiday celebration, in collaboration with Edna Mira Raia and Suzanne Karpinski. Running across two days with a combined attendance of approximately 2,000 guests, Studio 37 presented five fully staged television productions running simultaneously: a Star Trek bridge, a Supermarket Sweep competition floor, a Channel 37 live newscast, a Soul Train dance taping, and a Family Feud game show set. Forty performers sustained original character arcs and scripted storylines throughout the event, while guests were invited to participate directly — auditioning, competing, and appearing on set. All scripts, characters, and original content were developed by Scott Levkoff, Edna Mira Raia, and Suzanne Karpinski.