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Google / Googleween · 2025

Alice’s Dream

A storybook world you could step inside.

Alice’s Dream event
WonderlandThemed environment
Live theaterParticipant experience
2025Googleween

Down the rabbit hole. Into a shared adventure.

A darker interpretation of Wonderland became a walk-through theatrical experience. Mazes, scenic flats, puppetry and live actors drew guests into a storybook setting that unfolded from two-dimensional pages into a three-dimensional world.

The invitation was physical: enter the story, explore its twists and encounter its characters. Scenic design and performance worked together to make the familiar tale feel surprising again.

Google client and 2025 event attribution confirmed by the founders. Presented here as the team’s immersive experience contribution to the larger event.

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